New? Improved? Better?

I bought this cereal the other day and had some for breakfast this morning. I noticed, as you can see, a bursting splat of purple declaring "Now better tasting!" It's hard to miss. I didn't give it too much thought at first, but after eating a bowl, I did start to consider. Now, I do like Honeycomb. I mean, that's why I bought the cereal. However, it tastes just the same as always to me....and that's a good thing. But, why do they advertise that it's now better tasting? First off, better tasting to who? Do they have a job at Post where someone tastes the products after a change and said employee announces, "Hey, this tastes better now!" Well, I would hope it was actually more of a committee that does the deciding so we're not subjected to one person's like and dislikes. And secondly, the phrase "Now better tasting!" implies that 'now' it tastes better than then. Like, last time I bought a box it didn't taste quite as good as it does 'now'. So what if there's a box of the old, worse tasting Honeycomb on the shelf next time I'm in the market, should I pass on it and get the Lucky Charms instead? The whole now our product is better than before is kind of like an insult....same as the Most Improved award. You weren't all that good when the season started, but by season's end, you seemed to improve the most. And, finally on this topic, I ate a lot of sweet cereals going up, probably at least tried a box of every one that ever graced the shelves of the Alpha-Beta (local grocery store when I was young). I remember picking cereals in a particular order 1.which has the best prize in it 2.what tastes the best. So, I know what all the sweet cereals taste like, and in my opinion, most of these changes for improved, better, gooderest tastes are usually for the worst. Now, it's been said that sometimes one remembers things more fondly from their childhood and your tastes change as you get older. But, frosted flakes and Capt' Crunch still have the same delicious taste to me. Well, that's enough about that. Side note - seems like a lot of my recent posts have to do with food. I'll have to do something about that. Maybe I'll go on a hunger strike until the author of this blog stops writing about food...hmm think that one through.