Saturday, August 30, 2008
We need this why?
If you can't see what's going on in the above picture, it's the top of a bag of socks I recently purchased. What's interesting is two words in small yellow print just below the Men's Socks and Spanish version of the same. The two words are "resealable bag". Really? I mean, really?!? This is wrong on so many levels. First of all, I'm not complaining about the invention or making a bag "resealable". There have been plenty of recent products -'ve bought that had a resealable feature and I was really glad it did. Like raisins, Oreo cookies, salad and so on and so on. But, I'm sure you notice something that all those products have in common...they all depend on not having contact with air to retain freshness and thus quality and usability. Hmmm...nothing worse than stale, dried out, moldy socks. But wait, whew, my package of socks came with a resealable package. Now comes the question of who decided to include this "feature" with a package of socks? I would have loved to be there in the meeting where the guy that thought this up, pitched it to the others present. How could you possibly sell that?
"Well, who hasn't taken one pair of socks out of a plastic bag package of socks and wished he could seal that bag up to keep the other socks safe and fresh? If we only would put a resealable, ziploc type top on our sock packages, this could be a reality for all our customers! Now, who's with me!?!"
What else could the guy have said? And who actually one uses ONE pair of socks at a time? I know I take them all out, wash them, then put them all in my drawer. Am I weird? Do others only take out one pair and just replace the one pair that got a hole in it, while resealing the rest, safe and sound and fresh in their closet, until another pair meets an unfortunate fate, then returning to the sock bag for one more fresh pair? How about a resealable bag on....oh, let's say....something that might mold or get stale in a week or so....like BREAD! Instead of that little piece of paper covered metal that we twist and un-twist every time you want a slice, maybe just a nice ziploc would work better. At least the under-garment people got something right with the tagless t-shirts.
Wednesday, August 20, 2008
The name game
What would you call the above bug if you saw it in the wild, wild streets of neighorhood? Well, I and a group of friends saw the exact bug above (thus the picture), and in between insane gestures, jumping up and down, and people screaming, everyone was yelling to look at the "leaf-bug". So, I'm pretty sure that the really name for the insect isn't "leaf-bug". But we were all so quick to spew that name out, almost all at the same time, like we knew that was the name. Maybe it is named that. Anyway, the point I'm getting to is: why are some things named so descriptively simple? Such as the "leaf-bug", and while on insects, how about a "walking-stick". Then things such as an "orange". What about "cork-board". The list goes on and on. It seems to be more of a modern phenomenom though. Anything new that comes out or is invented seems to be a description of what it does (printer), what it can do (flushables), or what it looks like or is (keyboard). When are we going to have some inventive and creative names for the next big thing? My suggestion is to call whatever it is....Smookle. I can't wait to see what it is.
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